Local Margaret River jeweller Giovanni Longoni creates beautiful pieces out of spent ammunition. As Giovanni is targeting a niche market of sport shooters in Australia, he doesn’t have a shop front choosing to sell directly online. However standing out online can be difficult and getting customers to connect with your product can be a challenge. Giovanni’s business has been growing steadily and was keen to create a video that would give his customers an insight into his work. We wanted to show that the pieces are handcrafted and not mass produced. I was eager to get involved, I love producing short videos and watching artisans work. I hope you enjoy. Thanks Giovanni for your trust and support.