Local Margaret River jeweller Giovanni Longoni creates beautiful pieces out of spent ammunition. As Giovanni is targeting a niche market of sport shooters in Australia, he doesn’t have a shop front choosing to sell directly online. However standing out online can be difficult and getting customers to connect with your product can be a challenge. Giovanni’s business has been growing steadily and was keen to create a video that would give his customers an insight into his work. We wanted to show that the pieces are handcrafted and not mass produced. I was eager to get involved, I love producing short videos and watching artisans work. I hope you enjoy. Thanks Giovanni for your trust and support.
earth power people of Margaret River are baking up a storm everyday to keep the community full of handmade goodness. I recently posted that I was willing to trade food for photos during this isolation period. The entrepreneurial couple Gonzo and Maida were happy to collaborate. For them I shot a few images of their products, granola, cookies and sourdough which they were quick to use to market their products locally on their social media.
Together we also decided to create a video of Gonzo making Sourdough. It is art and science, I find it mesmerising watching great artisans. The video is simple and short to suit social media, but highlights the skill and care that goes into their baking. I think video is a great medium to use to show your customers who you are and give them a bit of an insight into your product without wordy explainations. Anyway I am stoked to have been given the opportunity to help this beautiful couple, shoot and eat their baked goods. I highly recommend giving these guys a try they will drop them at your door any day of the week.
We are now practising social distancing here in the South West and my usual wine businesses that I rely on are struggling. So what can I do but sit on the couch? NO! For every door that closes another one opens and I just need to be on the look out for such opportunities. The other day I found one such open door and thought “I can do that”. So I have recently run a campaign to shoot households that are in isolation in their front yards. The plan is instead of booking a few big gigs, is to make it cheap and cheerful and book lots of small ones in the local area. It isn’t meant to be a viable long term business plan but a way to continue professional development during a down period and have some fun.
So far there has been an overwhelmingly positive response and I have completed a few shoots so far. I think customers have also been impressed by the quality of the images achieved in their front yards. It is meant to be fun and I am only asking customers to pay what they like $10-$40. This takes the pressure off the customer and I am getting relaxed clients that are willing to take chances a bit more than I am used to. Yesterday I shot a family that had recently built a new home. The front yard wasn’t landscaped and had a big pile of topsoil right in front of the house. Of course I was naturally attracted to the dirt pile and shot a portrait in front of it. It made a beautiful and honest image that truely reflects where they are at right now. We spend so much time at our houses but rarely get professional images taken at them, which is a shame. Normally given no restrictions we go to a beach or some other beautiful location for professional portraits. Yes, the images look great but often lack a sense of purpose and run the risk of looking a bit generic. Choosing to do the shoot in your front yard makes certain that these images will be different from the others in your photo album.
Anyway I really love the community spirt that shines during adversity, I am proud of the families for letting me help them celebrate and immortalise this time of social isolation with these images. There is beauty all around us at any given moment and it is good to remember that. ✌🏼
I have recently picked up a new client, yew! Peccavi, which in latin translates to, I have sinned. They are a brand I wasn’t aware of previously, as they do very little domestic sales at the moment. They are taking big steps into the domestic market now, so keep an eye out for the name I fee like you might hear about them a bit in the next 5 years. They have been in the game for 15 years and have a stunning vineyard off Wildwood road perched on top a hill, it has views to Geographe Bay. I think it maybe the one of the best locations for a vineyard I have seen. I love the way the vines roll over the gently undulating hill down to the surrounding properties property. The vines are well established and the wines being produced are top quality.
Anyway they are looking for a whole new collection of images and to document the large scale works going on over the next 12 months. Here a a few to show you the stylistic direction that they are going with. The harsh lighting, creates great contrast, while the back ground adds strong geometric lines. Marble looks sophisticated and the images suit a modern high end winery.
Newborn photography (1 day to 3 months) at this age they are still figuring out so much and aren’t super playful generally. A lot of what we do with them at this age is feeding, hugging, bathing, hanging nappies etc.. most of which gets really repetitive.
These moments are beautiful and so memorable but we are often too busy to get nice images. I love the candid images I have take of my daughter at this stage in her life and would love to help any young families get some of their newborns.
There is always a story to be told in the vineyard, it changes dramatically and all the seasons have a unique beauty to help tell a story. This year I have done a lot of photography at the Robert Oatley cellar door in Wilyabrup. This vineyard in the heart of the Margaret River wine region is one of the more popular with locals and tourists alike. The Chardonnay block in front of the cellar door I have shot on many occasions and the images below show the massive changes the vines undergo. The space feels so different in winter than summer and it is hard to believe all the image are shot at the same location. Many customers aren’t aware of all the work that goes into the wines they buy. Margaret River wineries produce some of the countries best wines and the consumers love to see the work that goes in behind the scenes. It helps them build a rapport with your winery and hopefully be more loyal customer in the future.
As I am based in Margaret River I regularly check in and capture more content for the company to keep their social media platforms rolling along.
Life is an amazing journey and as things change in my life so does my photography. Recently I have become a dad and my daughter has become my muse. I always knew I would take a lot of photos of her but I am surprised how much I enjoy these shoots. I now understand why parents take so many images in the early years, the rate at which they grow and change is crazy. As a parent you want to capture as many of these moments as possible.
I would love to work with any families interested in a professional photoshoot in or around Margaret River. The photoshoots are relaxed, just play and have fun with your baby. Below are some of my recent work, if you like them send me a message.
This spring the Robert Oatley cellar door in Wilyabrup, held a special food matched private tasting in their famous jasmine arbour. It was a beautiful day and the roses and Jasmine arbour were in full bloom. The adjacent Chardonnay vines were also showing their delicate flowers and the new shoots were underway with lime green foliage. It isn’t a regular event to run seated tasting with paired food and I was approached to provide photography for the event.
The Robert Oatley rose garden is a spectacular sight in full bloom and the smells are amazing. The private wine tasting of the top level finisterre wines matched with bite size morsels provided by Supper Road looked impressive. Needless to say the event ran smoothly and the guests were happy.
The client Robert Oatley wanted to document the event for online content and better market similar events in the future. As I am a local photographer based in Margaret River, it made sense to call me in for a short shoot (as the event only lasted an hour). The images below are from the event and have been used across many of the Robert Oatley social media platforms.
Finally harvest time In Margaret River is here and I have shot my first hand pick of the season for Lenton Brae. It rained the night before and I was worried the weather was going to ruin the shoot. Bright and early just before sunrise I still wasn’t sure if the weather was going to be ok, but the clouds started to part as the sun rose and provided beautifully diffused light for the first couple of hours. I made the most of the light and the early morning energy capturing as many angles as I could. Within the first two hours I had captured more then enough images of the vineyards for the client and processing wasn’t going to begin for another hour or two. We had discussed previously about getting some video content for a cellar door project. So I set up the tripod and a dolly to get smooth transitioning video. The sun was high in the sky now and picking was really ramping up in intensity. I shot all the key components of the pick, snipping grapes from the vine, handing out the buckets, filling the bins etc..
Now finally the winemaker was ready to fire up the winery and process a few tons. I shot both photo and video of this process as well. All up I got about 80 awesome images for the client and about 30 video clips, about 5 minutes after clipping down. The shoot was all done in half a day.
This season I am charging $300 for a half day and $500 for a full day. I still have space to take on more clients so call me if you would like to capture some harvest images and your place.
For many years, product photography has been one of the most important advertising measures. Product photography has become an important issue, especially thanks to the many online shops and booming e-commerce. This is also important because customers can’t hold your product in their hands at an online shop. In a digital marketplace the senses of touch, taste, smell and sound are replaced by sight alone. Getting the perfect image can evoke those senses and inspire your customers act. This might be to order your product, visit your shop front or call your business. Good images can generate these kinds of responses in your customers.
I am passionate about helping you get the kinds of images that truely reflect your brand and inspire your customers to act.