We are now practising social distancing here in the South West and my usual wine businesses that I rely on are struggling. So what can I do but sit on the couch? NO! For every door that closes another one opens and I just need to be on the look out for such opportunities. The other day I found one such open door and thought “I can do that”. So I have recently run a campaign to shoot households that are in isolation in their front yards. The plan is instead of booking a few big gigs, is to make it cheap and cheerful and book lots of small ones in the local area. It isn’t meant to be a viable long term business plan but a way to continue professional development during a down period and have some fun.
So far there has been an overwhelmingly positive response and I have completed a few shoots so far. I think customers have also been impressed by the quality of the images achieved in their front yards. It is meant to be fun and I am only asking customers to pay what they like $10-$40. This takes the pressure off the customer and I am getting relaxed clients that are willing to take chances a bit more than I am used to. Yesterday I shot a family that had recently built a new home. The front yard wasn’t landscaped and had a big pile of topsoil right in front of the house. Of course I was naturally attracted to the dirt pile and shot a portrait in front of it. It made a beautiful and honest image that truely reflects where they are at right now. We spend so much time at our houses but rarely get professional images taken at them, which is a shame. Normally given no restrictions we go to a beach or some other beautiful location for professional portraits. Yes, the images look great but often lack a sense of purpose and run the risk of looking a bit generic. Choosing to do the shoot in your front yard makes certain that these images will be different from the others in your photo album.
Anyway I really love the community spirt that shines during adversity, I am proud of the families for letting me help them celebrate and immortalise this time of social isolation with these images. There is beauty all around us at any given moment and it is good to remember that. ✌🏼