The wine industry in Margaret River is competitive and getting your products to look great is important. Making a clear distinction between the wines in your list is also important. Happs had mentioned that they would like bottle shots that made a visual distinction between the sub groups in their large range of wines. They were happy to take their time with this as it is crucial the aesthetic suits the wines. The brief for the indigenous series wines was to celebrate the art work of the indigenous artist chosen for the labels. The bottles were shot in a “Low Key” style the art work has been creatively extended after the shoot. The finished images clearly show the winery and grape variety, while increasing the art works visual dominance. I am looking forward to tackling the rest of the diverse range of wines Happs produce.