In the Margaret River wine industry we don’t talk much about machine harvesting with our customers, however for many wineries this is how the bulk of their fruit is picked. I believe customers appreciate transparency and are smart enough to understand the ecconomics and need for machine harvesting. It also happens to be an amazing opportunity to show customers this side of your business, night harvest images are dramatic and beautiful. Show your customers that you are honest and transparent, take night harvest photos are share them.
Anyhow just my opinion I image not all brands want to be aligned with night harvesting still but I think its worth considering.