I have shot a few other aspects of Happs Wines operation but this was the first time I had shot any of the wine making process. Capturing images that tell a story is what I aim for when I get asked to shoot at a winery. It was important to me that I shot an entire process rather than a few isolated tasks. So the images have the duel purpose of being able to be used separately or as a series. I wanted some thing colourful so I knew I wanted to wait for the reds. I also really wanted something messy. We decided to shoot a large tank of Cabernet Sauvignon being balloon pressed. This process removes the skins preparing the mostly fermented red wine for barrelling.
The process is very labour intensive with one of the staff (Adrian) having to shovel the skins into the press. The press just gently squeezes the fermented fruit while rotating to extract extra flavour and volume from the tanked grapes. It gets messy when Adrian has to take the shoes off, put this red board shorts on and climb inside the tank. It gives you a great appreciation of the effort that goes into making great wine. This I think is conveyed in the images and is great to show your customers. It helps them feel connected with your brand and build authenticity in their eyes.
Thanks again to Happs Wines for choosing me to shoot this for you. You have such passionate, hard working and friendly staff. I hope the images help share this with your customers.
If you want some of your wineries work shot please feel free to contact me.